VANITY WHEEL® is a project born from the friendship between to women enthusiast for fashion: Cinzia Chiarini e Michela Trentin. Their target is to make the wheel fashion, so, in this way the wheel chair will turn into a design object that will conveis a desire of freedom and not the idea of something to hide. It will be the way of being yourself.
The classic wheel chair idea is completly cleared and repleaced by a new imagine of a personalized wheel chair becoming itself the extention of the dress you wear.. The hubcups became clored and lively (roses, jeans, jewels, graffiti, famous piantings, etc…..) , and they can be set or dismantle in a thick of an eye!
The VANITY WHEEL® style is distinctive and has character. Actually VANITY WHEEL® presnts 5 fashion lines:
woman, man, art, sport, up to teen and accessible accessories.
We are in Tuscany, a land that has made beauty its mantra. The Vanity Wheel project was born among the hills and the passion for beauty, the uniqueness to which the eyes are accustomed have done the rest: the idea was born.
Today any project must be sustainable over time. Fast” consumption must be replaced and “low” consumption. The raw materials used to make the covers guarantee their use over time.
One of the biggest obstacles was to ensure that the cover was easy to change so that every detail had to be aimed at creating a product that was primarily manageable. The precision of the double click is one of Vanity Wheel’s plus points.
Easy and precise; that was the goal. Goal.
Each graphic is designed and created in a context where nature, beauty and exclusivity of places create a unique mix of experience. Cinzia lives in Lajatico, a magical place where a theatre in nature was invented, Michela in Pontedera where the Vespa came out: Vanity whee was born here, there will be a reason.